Last year, when the Museum’s two bi-monthly publications were merged into one the need to save funds and the wish to make varieties of content available to our many audiences necessitated quick action. Unfortunately there wasn’t a great deal of time to plan. The intent was to make changes as issues progressed and many who receive the publication were quite patient as Films & Events evolved.
For about the last six months, staff from the Communications and Visitor Engagement, Motion Picture, and Development departments have been meeting regularly in a conference room on the 2nd floor of the house to discuss a much-desired overhaul of Films & Events. Discussions centered around what to include (and exclude), the best format for delivery of the most interesting content, and how the publication could best serve our current and potential members as well as the Museum’s mission. All of the discussion was fed by the enormous amount of feedback we’ve received about our publications from members and readers in the extended Eastman House family.
That joint team is pleased to be launching the new version of Films & Events with the May/June 2012 issue. You’ll find that the new publication’s tighter language and more-fluid magazine layout allows for expanded content in the form of features, profiles, behind-the-scenes info, and highlights of recent online posting. The goal of this F&E (as we call it in-house) is to engage our audiences in more creative and interesting ways and increase flexibility of content — all while not significantly increasing the associated costs or adding to staff time.
You can still get Films & Events mailed to your home, a benefit of Museum membership and a subscription to the bi-monthly publication is now included with each purchase of a Dryden Theatre Take-10 pass. Additionally you’ll be able to read e-versions of each issue on the publications page that can be found under “The Museum” in the top navigation bar at www.eastmanhouse.org.
In the mean time, here is a link to the first issue. We welcome your feedback at email@example.com. And on behalf of the staff thank you, as always, for your interest and support.
Amy Schelemanow is the Publications Manager/Creative Director and is managing editor of Eastman House’s publications Films & Events and Image magazine. Her work for George Eastman House has won numerous regional and national awards. Additionally, Schelemanow has been an adjunct instructor at Rochester Institute of Technology and designs exposure the journal of the Society for Photographic Education.